NEW MDHCA LOGOS
12 October 2012. The 33rd Annual Mojave Road Rendezvous was the occasion for the unveiling of two new updated logos for the Mojave Desert Heritage and Cultural Association. MDHCA President Steve Mongrain led the execution of this effort and thus ensured that they would be available to the membership in the form of decals in time for the Rendezvous. Here is the text of Steve's presentation to the gathered audience:
Earlier this year, Dennis recommended that the Board of Directors develop a logo with a motto for the Mojave Desert Heritage and Cultural Association, what marketing types would call a “brand,” a picture that depicts who we are and what we are about. Here’s what we came up with.
The one above will be used for more formal needs; letterhead, envelopes, formal letters, items where we wish to express the historical aspects of the Goffs Cultural Center.
The second one here on the left will be used for more informal items; caps, decals, shirts. The creative folks tell me the maroon color has a close resemblance to red/brown associated with the color of the Earth, the beige with the sand of the desert itself.
The Joshua Tree symbolizes the Mojave Desert, what causes us all to be here. It symbolizes the Mojave Road, the East Mojave Heritage Trail, and the numerous historical sites throughout the East Mojave, our “boots on the ground” work.
The rendering of the Schoolhouse symbolizes our major goal, the preservation of the history and culture of the Mojave Desert and surrounding area. It speaks to the Mojave Desert Archives and the 19 collections housed here, the more than 120,000 historical photographs, the 6,000+ volumes, 5,000 maps, more than 700 oral and transcribed interviews, and numerous manuscripts, periodicals, pamphlets, digital databases, etc. And it speaks to the Dennis G. Casebier Library on the north side of the campus that houses much of this data. It further represents the Goffs Cultural Center campus, and all the wonderful historic antiquities on the grounds here.
The Latin phrase, Non Nobis Solum, was requested specifically by Dennis. Some years ago, a group of us were meeting at the Casebier residence across the way here. We were discussing then, as we continue to discuss today, PRESENCE here at the Goffs Cultural Center. You may have read in either the Goffsgram or Mojave Road Report that we are often in need of people to be here, generally at least four or more people all the time as this place is far too important to leave unattended at any time.
Anyway, someone at the meeting mentioned to Dennis that most people don’t have the passion he does regarding the MDHCA, and therefore not to expect lots of volunteers. I will always recall Dennis’ answer. He said that he didn't expect lots of volunteers because he had learned over the years that committed people show up “one person at a time.”
Dennis remarked that “many people have no passion for anything, and therefore why not be part of a movement far greater than just yourself? Why not pitch in and help an organization that records the history of Americans in the Mojave Desert for the benefit of generations to come? Do a little, or do a lot, but jump in. Give back and participate.”
Those were important words, and hence our motto, Non Nobis Solum, which translated means, “NOT FOR OURSELVES ALONE.” A special note of thanks goes to fellow Board member John Fickewirth and his associate, Jim Earley, for their design assistance.